I use a service called Plausible for this - they are privacy focused (do not even use cookies) but there are some drawbacks (like not being able to really know

I use a service called Plausible for this - they are privacy focused (do not even use cookies) but there are some drawbacks (like not being able to really know MAU since user identifiers reset daily) https://plausible.io/privacy-focused-web-analytics https://plausible.io/privacy-focused-web-analytics