The -40% margin is not a (per) unit margin; it's a business measure that includes generally all expenses related to running the business (including R&D, marketi

The -40% margin is not a (per) unit margin; it's a business measure that includes generally all expenses related to running the business (including R&D, marketing, capital expenditures, etc.) So a -40% operating profit margin on a newly formed capital-intensive business line isn't a bad thing.