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Objective of app was not primarily analytics. I feel they did a good job by not complicating it or by making a research app. They were able to create a movemen
by BuddhaSource 15y ago
Objective of app was not primarily analytics.
I feel they did a good job by not complicating it or by making a research app.
They were able to create a movement, which is not easy.
- mattsouth 15y agoAgree that its a great campaign. Not sure they've created a movement. Really? The PR they're generating does seem to rely on the analytics though, which is why I raised my sceptical eyebrow but as you point out, that's really not the goal.