I expect the 'premium' light bulb market is similar to the mechanical keyboard market. Good products and good prices will find a small but dedicated market and

I expect the 'premium' light bulb market is similar to the mechanical keyboard market. Good products and good prices will find a small but dedicated market and build a good rep. Do it right, and eventually your best customers will tell their friends to 'just buy brand "X"' and you can expand from there. Is this a good plan to take over the bulb market? No. But a good product could be a nice, sustainable business.