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The people who do the advertising have only changed their names from magazines to influencers. A mere cosmetic alteration, nothing more, nothing less. What diff
by AraceliHarker 4y ago
The people who do the advertising have only changed their names from magazines to influencers. A mere cosmetic alteration, nothing more, nothing less. What difference does it make if they do it on social media instead of paper? The game is the same as it ever was. Only the mediums have changed.
- quitit 4y agoAs the AI can't do more than provide existing ratings (which are possibly bogus), the AI won't solve the trust issue with regard to endorsement (and I believe this is where the earlier comment was leading, that even for appropriately placed ads in traditional media, trust was still an issue.) However the issue with online advertising extends beyond being reputable - the ads themselves are excessively and poorly matched to the user's interest. This is where my original comment attempts to address that AI could solve this problem if Bing/et.al. allow it to: AI has the potential to place ads in a way where they are useful to the user, even if the user decides that the product is not worthwhile. Existing ad platforms could do this too - they just don't because boosting impressions is profitable. (Hence the decay we see in Google.com, Amazon.com, ebay.com etc - genuine results come far after the ads and the ad labelling has become more and more subtle.) On ChatGTP/others: The issue with AI is that it speaks falsehoods with equal confidence as facts, so just like reading a comments section on the internet, one can be led in the right direction, but ultimately they can't take the information for granted. At the moment there is a definite number of people who let ChatGPT/others spoonfeed them information and that's going to lead to problems, this imparts a loss of faith in the advertising trust issue too.