They may not use this logic but it’s churn rate vs. customer lifetime value. When your product is consumed by people who are at one point or another in the pro

They may not use this logic but it’s churn rate vs. customer lifetime value. When your product is consumed by people who are at one point or another in the process of killing themselves, it’s all churn all the time. Dealing opiates is a high volume, high frequency business. If cutting x or y with fentanyl both saves significant money and even helps you extract some more transactions from the customer before they OD for the last time, it’s a business advantage. The market for junkies seeking out “high quality opiates” is vanishingly small. People get hooked on fentanyl, literally want it, and then it’s game over. Basically death is where the high growth is.