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The difference between having to enter my CC every couple of years vs. every couple of days is huge. I'm guilty of a lot of quick, mindless expenses in the iTun
by fbuilesv 15y ago
The difference between having to enter my CC every couple of years vs. every couple of days is huge. I'm guilty of a lot of quick, mindless expenses in the iTunes Store that I probably wouldn't have incurred in if I had to enter the CC every time.
It's all about reducing the friction to buy stuff, when the only thing you have to do is click a button you're most likely to consume (at least on my personal experience).