> What's driving this? That's what the article is about. Is it actually pull from customers, or is it push from the manufacturers? It's both. Most people don'

> What's driving this? That's what the article is about. Is it actually pull from customers, or is it push from the manufacturers? It's both. Most people don't want a gray car as their first choice, but it's probably more people's second choice than a real color. So red cars sit on the lot for 15.3 days, blue ones for 14.2, and gray for 11.6. Obviously (in MBA terms) the dealer, should order more gray cars. So they sell more gray cars, and the feedback loop means it's now hard to find a blue or red car because, if you ask a dealer, "nobody" buys them. So now the manufacturer just stops making those colors, which makes their life easier, and the cycle is complete. I begrudgingly have a gray truck and my wife has a silver SUV, because those were basically the only options available, many brands now you can't get a decent color selection if you special order them.