It's hard to disagree with the fact that brand identities are being stripped back of personality (aka all look the same). I wonder if there's a cause related to

It's hard to disagree with the fact that brand identities are being stripped back of personality (aka all look the same). I wonder if there's a cause related to our social context: - It could be that this is the moment in history with the most visible amount of brands out there. It's inevitable that two designers land on a very similar solution without knowing about each other's work - It could be intentional: we live in the era of information noise. Brands are happy to strip back their personality and identity so that the message (their ads) can take the spotlight - Visuals are being dumbed down to increase usability: consumers are tired of making sense of strident brands, so they appreciate keeping it simple ... or maybe I'm just inventing things.