The amusing point of all this average-ness is that every once in awhile a company does a wild rebrand that tries to set them apart from their competition. e.g.

The amusing point of all this average-ness is that every once in awhile a company does a wild rebrand that tries to set them apart from their competition. e.g. Dropbox rebrand in 2017... remember that? Wild colours, weird fonts, blocky text, lots of white space.. Then, of course, everybody else shifts their rebrand the same direction and we end up with all the same new normal (e.g. Wise — https://wise.com/community/en/brand-new-look https://wise.com/community/en/brand-new-look)