You see the same thing in companies that use A/B testing to drive all of their decisions. They land on a local maxima and then stick with it. Radical ideas ge

You see the same thing in companies that use A/B testing to drive all of their decisions. They land on a local maxima and then stick with it. Radical ideas get pushed out even if they could represent a new maxima. The problem with purely data driven design is that you get faster horses instead of cars. We need a new generation of tastemakers to just start designing beautiful things.