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Interesting to see how the FTC is going to handle this. They are pretty explicit about required traditional promotions to be marked as ads, like in search resul
by mattnewton 4y ago
Interesting to see how the FTC is going to handle this. They are pretty explicit about required traditional promotions to be marked as ads, like in search results, even if it isn’t as obvious as the end user would like the marking is still regulated as having to be visible enough.
I don’t see an obvious way to do that for the kinds of ads snuck into the training data, fine tunes, or prompts of LLMs.
- hgsgm 4y agoFTC requires sponspors be disclosed. Either the sponsor is a Bing-wide constant list (like the credits of a TV game show), or it's a "sponsored token" that can be tagged in the model and cited in the output, similar to how Bing cites sources now.