I think in my mind it's loaded because of who the quote is coming from - I have a very clear idea of what "iCulture" means to me. It's not at all vanilla, thou

I think in my mind it's loaded because of who the quote is coming from - I have a very clear idea of what "iCulture" means to me. It's not at all vanilla, though it does offer vanilla, but calls it "artisanal french vanilla". How you're describing it, "culture" sounds more like "values", which might be a better understanding.