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Google search's ads were not subtle in the beginning. Similarly, Youtube ads were shorter and easier to skip at first. Amazon also had very subtle ads in their
by enumjorge 4y ago
Google search's ads were not subtle in the beginning. Similarly, Youtube ads were shorter and easier to skip at first. Amazon also had very subtle ads in their marketplace search results for a while. I don't see them identify results as ads at the moment, but I don't know if that's because they don't include them anymore.
It seems like there's a trend in tech giants creating unobtrusive ads when a product is growing, but then adopting dark patterns once they have captured a sizeable market.
- jakeinspace 4y agoTo justify fairly high PE ratios, you need big growth potential. Once a company like google or Amazon has pretty much saturated the potential customer base, investors are going to want to see more efficient conversion of that customer base into revenue, or else the share price is harder to justify. Of course this is a simplification, and monetary policy has more to do with the the current contraction.