I agree, "quirky" sometimes become mainstream: just as the Gentrification Aesthetic[1] - now popular on AirBnB as noted by the article used to be quirky. Howeve

I agree, "quirky" sometimes become mainstream: just as the Gentrification Aesthetic[1] - now popular on AirBnB as noted by the article used to be quirky. However, I meant products that stay quirky will not succeed on the mass market, almost by definition. 1. Bare brick, white walls prominently exposed reclaimed wood