>> This article argues that from film to fashion and architecture to advertising, creative fields have become dominated and defined by convention and cliché. Di

>> This article argues that from film to fashion and architecture to advertising, creative fields have become dominated and defined by convention and cliché. Distinctiveness has died. In every field we look at, we find that everything looks the same. It’s a very sad thing to witness, the death of uniqueness, distinct identity. Part of me hesitatingly attributes it to wokeness and cancel culture. People are more afraid now than ever of being cancelled. This makes it harder to be unique for fear of being offensive. With that comes a true regression to the mean. Welcome to the age of average