The article purports to be an investigation to find out what people like; but feels much more like they started off with a conclusion and then went looking for

The article purports to be an investigation to find out what people like; but feels much more like they started off with a conclusion and then went looking for evidence to support that. This seems very similar to many news stories or scientific studies these days. Start off with a narrative. Highlight anything that supports your narrative. Ignore anything that contradicts it.