> Meta et al were too excited by the idea of the business potential of parallel worlds to notice that in the "what's in it for me" equation, ordinary people ca

> Meta et al were too excited by the idea of the business potential of parallel worlds to notice that in the "what's in it for me" equation, ordinary people came up empty handed. No, this was Mark's personal Quest for the Next Big Thing. No one else in the company is delusional enough to believe it will go anywhere, they're just getting a fat paycheck.