Most developers don’t have a clue about performance. A friend of mine (an average developer by his own account) joined a company that had just lost a $10 millio

Most developers don’t have a clue about performance. A friend of mine (an average developer by his own account) joined a company that had just lost a $10 million contract because of low performance software. He has a background in games development. So he raised an eyebrow, ran a profiler to figure out what the bottleneck was, and fixed the problem. In less than a week. Now he is treated like a super star by management and other developers. So knowing how to make software fast can be a real benefit.