Well, the guys and gals at Parse have got to start somewhere. If I was looking to make a minimum viable product to attract investors then I'd probably use a se

Well, the guys and gals at Parse have got to start somewhere. If I was looking to make a minimum viable product to attract investors then I'd probably use a service like Parse to speed up development. Once you're swimming in investor dollars you can worry about hiring people to build your own custom back end that has all the bells and whistles you want.