> ...you launch Steam, see a bunch of ads, launch Epic Game Store or GOG Galaxy and see a bunch of ads. I think it's actually different. These are game stores.

> ...you launch Steam, see a bunch of ads, launch Epic Game Store or GOG Galaxy and see a bunch of ads. I think it's actually different. These are game stores. When I start Steam or EGS I expect to see game promotions (and *only* game promotions!) and targeting actually works there (e.g. I discovered a couple of games there I then bought and enjoyed). And finally, at least in Steam I can start directly into my library view, skipping the home screen 'ads'. I would call all that completely acceptable, devoid of the usual dark patterns.