Honestly even sedans and minivans are big when you consider that the majority of trips are taken by one person, the driver. EV Smartcars and Fiat 500's should b

Honestly even sedans and minivans are big when you consider that the majority of trips are taken by one person, the driver. EV Smartcars and Fiat 500's should be where it's at. And yet they don't even exist. The electric Fiat 500 was discontinued. So as much as I agree with you, the market has spoken, and, well, we're wrong. The transition to luxury EVs is easier than the people's EV, because luxury car buyers spend more money on their cars. This means you can spend more money on the pieces that comprise the car, on super efficient motors and high capacity batteries using rare materials, and position yourself at the upper end of the segment. Those customer will scarecly blink at the idea that they need to spend $50k to rewire the neighborhood power distro point to add 600 amps so they, and 9 of their neighbors, can have 60 amp circuit with 48 amp chargers on them, and then be able to swallow a $7k charger install to rewire their whole garage as well. Meanwhile, an apartment dwelling people's EV owner might not even have an assigned spot in the shared complex carports, never mind afford a couple hundred to install hardware to get an at home charger in a shared garage becase only half of Americans can even afford an emergency $500 bill. People buy cars based on what they want, and only secondarily based on what they can afford (otherwise auto financing wouldn't be a thing). Selling a small functional EV? Well, just ask Nissan how well the Leaf is doing and compare that to Tesla's sales numbers.