What's the advantage of this over a design like Scuttlebutt / Farcaster? They have the same properties (signed messages, Merkel trees to ensure data isn't chang

What's the advantage of this over a design like Scuttlebutt / Farcaster? They have the same properties (signed messages, Merkel trees to ensure data isn't changed) but are engineered for social media. Nostr is another one that is more lightweight without the Merkel tree but is seeing some traction.