This is how my business competes, at least partially. To be intentionally vague: For our product we have taken the “old” ways of doing things and just automat

This is how my business competes, at least partially. To be intentionally vague: For our product we have taken the “old” ways of doing things and just automated them using automation tools like Ansible AWX. We didn’t try to compete with the firms offering “new web scale 2.0 instant” nonsense, and we use their architectural shortcomings to market our strengths. We losely couple everything we can to achieve flexibility in our product rather than building flexibility as specific features. It works well for us. Most of our clients left absolutely massive but effectively cookie cutter companies and are much happier. And we make money.