I'd argue that this is a good way to idealize the concept of electric cars in the eyes of society. Obviously not everyone will have the cash to spring for a Mod

I'd argue that this is a good way to idealize the concept of electric cars in the eyes of society. Obviously not everyone will have the cash to spring for a Model S, but as time goes on and production gets more efficient, more "for-the-masses" models will arise and will permeate down the financial ranks. IMO Tesla is starting off on the right foot; showing what electric can do and dressing it up real nice. You're right that this model specifically will do little to save the Earth, but it's a step in the right direction; setting the stage for electric to become socially desirable.