4 ms·
This is nothing new. Apple's been in the BNPL finance game since the original iMac was introduced - so if they're tarnishing the brand, they've been doing it si
by sithadmin 4y ago
This is nothing new. Apple's been in the BNPL finance game since the original iMac was introduced - so if they're tarnishing the brand, they've been doing it since they completely rebooted the brand.
In 1998, you could finance a G3 iMac with a loan for ~70 months of $29 payments. They also started up a store-only credit card finance option sometime in the early aughts via Barclays.
- hot_gril 4y agoI'm aware that they've always offered financing, as many do, but it wasn't branded as a product like the Apple Card is. The product was the iMac. This time, the product is the card itself, complete with a brand name and heavy advertising. They're likening themselves to Citibank or Walmart.