Secondlife was doing this well before Zuck made the idea his and struggled ihn many of the same ways including the gold rush to 'own' parts only to realize ther

Secondlife was doing this well before Zuck made the idea his and struggled ihn many of the same ways including the gold rush to 'own' parts only to realize there was minimal return even if it's just a pure marketing channel. The idea will take hold when someone can show a real way to monetize and derive value for the companies participating which will require having a user base before you start selling 'real estate' and expensive equipment.