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This business practice seems to have become popular lately. It really gives me a bad feeling, probably because the idea of getting your customers into debt (to

This business practice seems to have become popular lately. It really gives me a bad feeling, probably because the idea of getting your customers into debt (to your own company) in order to buy your products just seems wrong at a fundamental level. I don't want to live in a world where everything is either rented or paid for with a loan. I can obviously understand why it makes sense from a strictly money point of view, but what is the business strategy against this? All I can think of is pushing a brand message that is explicitly anti-debt and builds its reputation on treating its community of customers well.

carlosjobim 4y ago
Most people are extremely irresponsible with their money, which means that they don't have much disposable cash. So you will lose sales if you can't offer financing to them. No individual will want to have more than 1 Iphone, so once you've sold to those who can afford it or have the discipline to save up for it, you'll have to find a way to sell to those who can't afford and don't have the discipline. Prepare for all consumer goods in America and Europe to be offered on Buy-Now-Pay-Later plans as standard within 3 years.