True. Most of the issue comes from a "One size fits none" approach. When companies just treat push notifications as a way to blast ads to users, it all goes aw

True. Most of the issue comes from a "One size fits none" approach. When companies just treat push notifications as a way to blast ads to users, it all goes awry. If companies treat push notifications (and other messaging) as a feature of the product, the whole product experience improves. Nobody complains when their alarm screen pops up or their timer goes off...because we want those things and it necessitates a "pop up" of sorts. Similarly, people appreciate when a learning app pops up with a helpful tip relevant to what we're trying to learn or a meditation app pops up with a reminder to take a second to yourself and breathe correctly. It's seldom the vehicle that's the issue. They're just methods. It's all about how they're used.