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I have a strong feeling that they acquired Primephonic to eventually replace the primary Apple Music architecture. To your point, there’s a lot of cool function
by jdgoesmarching 4y ago
I have a strong feeling that they acquired Primephonic to eventually replace the primary Apple Music architecture. To your point, there’s a lot of cool functionality you can create with different performances of songs in all genres that could be a huge competitive advantage, but Apple Music currently struggles with simple metadata management.
No shade to the classical music enjoyers, I am one of them, but that is nowhere near a large enough market for the largest company in the world to acquire a niche app for the sole purpose of catering to them. It only makes sense to me if they’re after a tech stack that can be folded into their main service, and Apple almost always companies for their tech rather than their product (including Beats for Beats Music).
Rolling it out as a classical music app first is a pretty clever way to test new features and architecture at limited scale. I would 100% look to that app to see the potential future of Apple Music.