If you pay $5 per conversion, it doesn't matter if you have 100 impressions per conversion or 10 impressions per conversion. You are pretty conversion rate inse

If you pay $5 per conversion, it doesn't matter if you have 100 impressions per conversion or 10 impressions per conversion. You are pretty conversion rate insensitive. I mean, obviously it's different at the extremes like 0% vs 100%, but I doubt header-bidding produces that great an effect.