I assume it's annoying to jump through hoops and code review for every release. Most macOS users don't use the app store. So directing folks there can be annoy

I assume it's annoying to jump through hoops and code review for every release. Most macOS users don't use the app store. So directing folks there can be annoying for users, or even cause problems if they aren't signed into iCloud. They'd likely end up with either an old version on the app store at all times, or with a massive, unpredictable day-or-week-long delay waiting for Apple's reviews before every release. Small wonder they don't bother.