> Mostly because you don't have to buy any of this. Maybe nobody has to buy an airline ticket, but I'm not convinced that's true. Worse, is that while you can

> Mostly because you don't have to buy any of this. Maybe nobody has to buy an airline ticket, but I'm not convinced that's true. Worse, is that while you can look at the places where we know this pricing model is being used right now and think it won't impact you, the goal for many years has been to push this to everything you buy everywhere. The only thing holding them back is that most consumers feel that this is abusive and discriminatory. https://link.springer.com/article/10.1057/s41272-019-00224-3 https://link.springer.com/article/10.1057/s41272-019-00224-3 Still, it's being tested all the time, including in grocery stores. They want to use your personal income level, your personal buying habits, all of the information they can get about you, and use it to set a different price for you than the next person, but also to offer some goods and services only for certain people, hold certain policies only for certain people etc. Right now, you might be able to dismiss this when it comes to airline tickets or hotel bookings, but what we're heading toward is a caste system, several really, where "you don't have to buy any of this" will need to apply to food and toilet paper and "your kind aren't allowed to buy this" is right around the corner.