The exact data on how much search traffic converts varies wildly from business to business so it’s hard to give a ballpark figure. The big win from SEO traffic

The exact data on how much search traffic converts varies wildly from business to business so it’s hard to give a ballpark figure. The big win from SEO traffic that I’ve seen is that CAC for these customers tends to be a lot lower than for customers coming in via ads. Paid advertising and posting on social media has its place, but there are a LOT of people using Google and getting to rank 1 for important keywords usually works out cheaper than paying for the ad space.