Storytelling is both incredibly powerful to people, and also super easy to forget or deprioritize in the face of challenging engineering demands. It’s far more

Storytelling is both incredibly powerful to people, and also super easy to forget or deprioritize in the face of challenging engineering demands. It’s far more prosaic than the space program, but I’ve seen many examples of fantastic web engineering projects that went unappreciated (by customers, by management, by the press) simply because there was no story of what happened and why it mattered. NASA has definitely learned this lesson; look at the effort they put into storytelling with images like Hubble Deep Field, the photos of Pluto, and (especially) the Mars rovers.