>some kind of cash-cow that drags its feet to get more money just for the record, a cash-cow is a business you can just keep milking cash from, not one that yo

>some kind of cash-cow that drags its feet to get more money just for the record, a cash-cow is a business you can just keep milking cash from, not one that you keep feeding cash to. It comes from the BCG (Boston Consulting Group) "growth-share" matrix to describe the lifecycle of startups. https://www.scienceabc.com/wp-content/uploads/ext-www.scienceabc.com/wp-content/uploads/2019/04/cash-cow-matrix.jpg-.jpg https://www.scienceabc.com/wp-content/uploads/ext-www.scienc... the basic idea is, a company with a large market share in a growing market will just keep making cash in the future but requires investment now, as opposed to a company with a low market share in a market that's not growing, or the other variations. "Stars" are essentially potential unicorns, worth investing in.