I think in the past the 'Don't be evil' thing as an informal company ethos was ok, and people respected that as a target. Then they started using this as a stic

I think in the past the 'Don't be evil' thing as an informal company ethos was ok, and people respected that as a target. Then they started using this as a stick to beat their competitors with and it had the result of putting their own conduct under greater scrutiny. Now with the SPYW stuff, they look pretty hypocritical and appear to have abandoned their principals in order to play catch up. They might not be evil yet but the trajectory they're on isn't promising.