Steam wants to sell me video games that are similar to other video games I like and keep me on top of new releases. recommendations based on purchase history ar

Steam wants to sell me video games that are similar to other video games I like and keep me on top of new releases. recommendations based on purchase history are kinda okay in my opinion. Microsoft wants to sell me the british royalty and reasons why millions of people are excited about german hearing aids. I don't really get this at all. What is their snoopware even good for if this is the best they can come up with?