This is the type of list that makes you feel like you're doing it smartly. Most people will miss the point if they just end the DD process at data collection.

This is the type of list that makes you feel like you're doing it smartly. Most people will miss the point if they just end the DD process at data collection. The real magic happens in the synthesis phase, where the information is synthesized to yield insight that informs the investment decision. Doing this part correctly is what separates those who really make it from those who don't (or just do okay/mediocre). Would love an article on this part (though no one would probably give this away for free). Most seem to place enough bets where they just get lucky.