It is a big issue in India. We have a few Bollywood celebrities with "trademark voices" - voices so distinct you would instantly associate it with that celeb. T

It is a big issue in India. We have a few Bollywood celebrities with "trademark voices" - voices so distinct you would instantly associate it with that celeb. There is a Huge mimicry culture with 100s of extremely talented mimics who can clone any voice. On top of which, there is a gigantic radio audience, so the celebs despite making millions in Bollywood films, advertise cement, coconut oil, fountain pens, tobacco, beauty creams, online casinos etc in radio clips, using their distinctive voice. This makes for a rather explosive combination. I could, as some tobacco exec, hire some mimic to promote cigarette sales using a celebrity's distinct voice. By the time the regulators catch up, the spot has aired a few million times & made a potload of money. A bunch of celebs[1][2] have trademarked their voice...but enforcement is spotty. [1] https://economictimes.indiatimes.com/news/new-updates/amitabh-bachchans-voice-image-cant-be-used-without-permission-says-court/articleshow/95762504.cms?from=mdr https://economictimes.indiatimes.com/news/new-updates/amitab... [2] https://www.financialexpress.com/archive/when-celebrities-seek-copyrights/729569/ https://www.financialexpress.com/archive/when-celebrities-se...