The fact that you see creating business value as a platitude means that you are in a position where any ask of you to help the business succeed will be met with

The fact that you see creating business value as a platitude means that you are in a position where any ask of you to help the business succeed will be met with argument. My non sequitur is only a non sequitur to you because you don't understand the statement. You wouldn't say that if you were in a position where delivery was dependent on deadlines and in order for you to capitalize on it, you must deliver before/on the deadline. To be able to tell the business "This is what it's going to take" so that you can execute and deliver is called estimating. Something every developer should learn to do.