4 ms·
> the younger generation is hardly largely English-speaking I agree. While I don’t have any direct contact with younger people, our fantasy stores went from be
by Semaphor 4y ago
> the younger generation is hardly largely English-speaking
I agree. While I don’t have any direct contact with younger people, our fantasy stores went from being 50/50 English/German products to having 99% in German.
- yorwba 4y agoThat indicates that there is no strong preference of English over German, but not that the people buying German products aren't largely English-speaking. If only 20% of German speakers don't speak English, then a store can expect a 25% boost in sales by offering a German version. And assuming German-English bilinguals are indifferent to the language, there's then little reason to offer the English product anymore. It's a winner-takes-all situation. (FWIW, first-time university students have consistently made up >50% of Germans in their respective age cohort for the past decade, so most ≈20–30 year-olds are in that university-educated English-speaking group.) https://www.destatis.de/DE/Themen/Gesellschaft-Umwelt/Bildung-Forschung-Kultur/Bildungsindikatoren/studienanfaengerquote-tabelle.html https://www.destatis.de/DE/Themen/Gesellschaft-Umwelt/Bildun...
- Semaphor 4y agoPoint taken. Though my experience in university (2005ish) was that most people could hold a conversation, but were often struggling with vocabulary and grammar. > And assuming German-English bilinguals are indifferent to the language Well, I stopped going to those stores because I prefer English, but I’m not exactly representative ;)