I love mental models, here are the top ones I use in the DATA space: - backward induction (from game theory): if you got a million options on every step, start

I love mental models, here are the top ones I use in the DATA space: - backward induction (from game theory): if you got a million options on every step, start with the goal, and work backward. - first-principle thinking: data is a super young discipline, so there are no actual "best practices", go to the basics, and reduce your questions to things from other fields. - unlearning: Try to assume everyone is wrong. And then think about your problem again. - actions work without data: No, whatever you're building is not essential to anyone. People will always take action, even with crappy data. - datacisions cycle: data gets consumed and turned into action again in the "datacisions" cycle through information, insight & decision. Use the cycle to build your product, invest and understand trends. - .... many more...