The Prius was criticized for having only a single higher end model early on. The variations here makes sense. The main variables seem to be of fairly modular c

The Prius was criticized for having only a single higher end model early on. The variations here makes sense. The main variables seem to be of fairly modular components: battery, motor controller/inverter, wheels+tires, suspension and trim. And of course paint. This fits exactly with the Apple strategy of pricing variation in an area that is valuable to the consumer (e.g. storage/RAM/CPU-clock), but fairly modular and easy to create and support.