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This has been a core facet of gmail for years. You get free email + storage - they post contextual ads on the right. The problem people are discussing here, ha

• kenjackson 15y ago
  The problem people are discussing here, has nothing to do with some heuristic that runs against your email. It's the advent of the google profile, where all your online searches, mails, posts, rss feeds, and mobile phone now tie together in one place, and google is changing the terms. I'm talking about something else. I'm talking specifically about the "option" of opting out of personalized (and there is a well hidden option that Google has for this), but it only changes the algorithm. You still get personalized ads. When I signed up for GMail when it first opened, this was not the case. >> Haven't made the switch yet, but I'm seriously considering it. Yeah... sure Is this hard to believe? I just created a hotmail account. I need to try it on all my devices first. And then of course get my forwarding accounts switched to it. If all goes well I'll switch. The main concern is lack of imap so I'll use Exchange ActiveSync -- but since I don't generally use that today, I need to make sure it works fine. But there was a time when GMail was untouchable. Now its a service I can't wait to get off of.