Amazon was in a somewhat unique position where they could ignore their investors, because they were raking in plenty of money. Choosing to reinvest that money

Amazon was in a somewhat unique position where they could ignore their investors, because they were raking in plenty of money. Choosing to reinvest that money in the business caused some consternation, but the consistent revenue and growth let them ride out periodic misadventures and hits to the stock price. It turned out to be a good move in the long run, because they weren't bluffing about their business fundamentals.