What the other commenters are missing is that Nvidia is not purely a hardware business, they make a lot of money on gaming partnerships, GeForce Ultimate, and o

What the other commenters are missing is that Nvidia is not purely a hardware business, they make a lot of money on gaming partnerships, GeForce Ultimate, and other secondary software subscriptions that miners do not pay for but gamers do. That's why they attempted to restrict mining with their GPUs, because they can get recurring revenue from gamers.