While I agree that e.g. the Xenon headlamps or the two USB ports should be standard instead of options, I know some people who would PAY to have to use the keys

While I agree that e.g. the Xenon headlamps or the two USB ports should be standard instead of options, I know some people who would PAY to have to use the keys to lock/unlock their car. I experienced numerous occasions on which I was not able to lock my car because of interfering radio signals.