3 ms·
They're basically copying a strategy that has worked extremely well for Porsche. Three base models with varying degrees of performance + a limited edition vers
by dwynings 15y ago
They're basically copying a strategy that has worked extremely well for Porsche.
Three base models with varying degrees of performance + a limited edition version. And then you can expect to spend ~10k in options.
- flomo 15y agoNearly all luxury car companies use this pricing strategy (and this certainly is a luxury car). The base models are often quite stripped, but the dealerships expect you'll want the options and stock accordingly.
- _delirium 15y agoEven non-luxury cars tend to do that, so they can advertise lower base prices. When I bought a Honda Civic, the base price didn't even include air conditioning! All the cars on the dealer's lot did, though; you would've had to special-order if you really wanted the stripped-down base model.