I don't think it's any coincidence that I remember 1998-2004 as the era when "Little" Google consistently wowed me, as a user, with every product, every feature

I don't think it's any coincidence that I remember 1998-2004 as the era when "Little" Google consistently wowed me, as a user, with every product, every feature, even every verbal statement that you made. The specific feeling of trust that I had during that time, due to an impeccable track record - trust that they would always do what I intuitively perceived to be the right thing, is long gone. Whether it's the all-holy SERP, or the grand strategy, my highest hope is that further decline will be as slow as possible. I do not believe that it is possible for any company, under any circumstances, to grow that large without losing its way. It's simply the nature of human organizations.